Health & Beauty

Starting as a swimwear range in 2016, Ed&i body branched out to skincare three years later. However, unlike other beauty brands in the market, the brand created a skincare system and routine follow when applying their products.

Ed&i body (and face range) make their products using completely natural ingredients and are 100% vegan. Their face care range – appropriately titled “Morning Coffee” – contains French green clay, kaolin clay, coffee seed extract, jojoba oil, caffeine and bambusa vulgaris stem powder taken from bamboo. And the results speak for themselves. Edna received multiple testimonies from satisfied customers who proclaim that Ed&i’s range has helped them with facial eczema.

Creator Edna Swart does not like the tag of influencer. “I want to stand strong for my business. I don’t want to see myself as an influencer.” Initially starting off as a side hustle, the South African born entrepreneur used her own capital to launch her company Ed&i with her former partner after spending years working in banking. Yet, her constant daily routine while putting on her swimwear encouraged Edna to branch out to a body care range.

Ed&i’s body care range has a unique step-by-step process where they label each bottle “before” “during” “after” and “always” so the user knows when to apply the contents. For a body care novice, this process is a lifesaver. Moreover, on their website, the user can learn the contents of each bottle, and, more importantly, why they should apply them in that order.

But, the most interesting aspects of their body care range are the ingredients. While their products contain traditional and natural ingredients, the most unorthodox yet effective is whiskey. Each of their products contains a shot of Thomson New Zealand Whiskey. “The antiseptic properties of whiskey control the excess oil on the skin and help prevent pimples and acne. Whiskey can even fight the existing acne and soothe any kind of inflammation on the skin by removing the bacteria and dirt” said Edna.